The Sales Funnel For Effective Online Marketing
The sales funnel is a fundamental part of business and marketing for many years. Recently however, it appears that funnels are being discussed everywhere online.
The truth is that people want to learn more about this marketing strategy and how they can apply it to their marketing efforts on the internet. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. In this case using the term funnel is to visually define the sales process from the beginning to the end. Since it has a broad entry way for potential customers "Unqualified prospects" on the top and an even smaller opening for converted sales in the middle, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called those who aren't qualified are at the top of the funnel. They may need your product or service but have never been approached prior to. There will be a lot of opportunities and sales in the future, and you'll also have customers who have purchased your product or service.
The efficiency of a lead generation funnel comes from the fact that it permits you to track potential prospects' actions during different stages of the extended sales process. It's possible to forecast the number potential customers using the sales funnel, by knowing the numbers of qualified prospects throughout the process.
A sales funnel will allow you to see exactly what and where your sales process is failing or succeeding or failing, or if your marketing campaign isn't getting a sufficient amount of prospective customers at any point within the process. This will help you to determine which areas to concentrate your efforts and help you reach your goals in marketing. It is used to gauge and manage the sales process of customers.
The Sales Funnel Top or Front The Sales Funnel Front End
The top part of your sales funnel will require the most constant testing and will be the most active. There is no limit of front-end ideas. Your imagination and resources are the only limitations.
The primary goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales funnel.
A potential customer is "qualified" once they have signed up for the product or service you offer. This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that suggests that they may be interested in purchasing your product or services.
You must create targeted traffic to your blog, website or squeeze page in order for your front-end system to function. PPC advertisements, articles for marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all excellent sources.
There are many methods that you can use to "qualify prospects who aren't qualified". One of the most effective methods to determine the quality of prospects is by creating a squeeze page. It allows you to provide something valuable to your product that users can receive for free or at a substantially reduced price in exchange for their email address and name. Products included include newsletters, videos, email courses, eBooks, and other related reports.
So we see that the front-end of the sales funnel is where folks are drawn to your sales funnel. What happens to the reverse-end of your sales funnel?
The Back-End or Bottom of The Funnel
The back-end (or bottom) of your sales channel is where the bulk of sales and profits take place. It is also where you'll find your more expensive products. They are all suitable for the same market, however they are offered in various formats, such as audio, video and live interaction.
The main difference between front-end and back-end is the kind of client, as well as the cost of the product or services being offered.
Although it's the case that a tiny percentage of people enter your front -end however, just 1-2% of them will end up in your back-end. That's alright, due to the fact that this select small percentage will invest more money.
Front-end products and services might cost less than $100, however back-end services, products, and services typically run between 100 and 1000 dollars. This make the back-end or bottom of the funnel sales funnel to be the primary source of revenue for your Internet company, and it's the most predictable and solid part of the sales process.
As I mentioned earlier, the sales funnel can be customizable as much as your imagination and resources permit.
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